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♥ Family Owned · White Bluff, TN
In a world where you can be anything…
Don’t Be Shitty.
It started as the thing their dad said every time he dropped the girls off at school. Then we started saying it together. It got laughs every single time — and somewhere along the way, we realized it’s actually a pretty solid way to move through the world.
Cody · Tawnya · Kapri · Piper
The Origin Story
“Have fun… and don’t be shitty.”
It started as a dad thing. Dropping Kapri and Piper off at school, heading to a friend’s house, walking out the door — he’d say it and everyone laughed. I joined in. And then it became ours.
In December 2023, a tornado hit our town. We donated all our profits to the people who lost everything — because that’s what you do. That’s what “don’t be shitty” looks like in real life.
— Tawnya, Cody, Kapri & Piper · White Bluff, TN
When It Mattered
We Showed Up.
December 9, 2023 · White Bluff, Tennessee
A tornado tore through our little town. Our hearts broke for the people who lost so much. We decided to donate all profits from every ready-to-ship order that week to people who were affected.
“Because that’s what not being shitty looks like in real life.”
We also had a donor step up and match our full donation. White Bluff showed up for each other — and we were proud to be part of that.
100%
Profits donated
2×
Matched by donor
WB
White Bluff strong
What the Brand Is Really About
“KINDNESS>shittyness” isn’t just a bio. It’s the whole point. The brand started as a family joke, but it’s always been rooted in something real — treating people decently, showing up, not being the person who makes the world a little worse.
That’s the circle. And you’re in it.
The Circle
This is who we are. This is how we move through the world. Everyone’s invited.
🖤
Principle 01
Be Real
No pretending. No fronting. Say what you mean, wear what you believe, and laugh at yourself once in a while. That’s it.
🤍
Principle 02
Be Kind
KINDNESS>shittyness. Always. You can be funny AND decent. You can be direct AND warm. It’s really not that hard.
💜
Principle 03
Show Up
When your town needs you. When a friend needs you. When it would be easier to look away. Show up. That’s what the motto means.
Join The Circle
10% off your first order. New drops, real talk, and the occasional laugh. We promise not to be shitty about email.