IN A WORLD WHERE YOU CAN BE
ANYTHING…
DON’T BE SHITTY.
Comfy apparel for people who’d like the world to be a little less shitty. Rooted in White Bluff, TN – built on kindness and made for everyone.
Shop by thing
Grown-ups, small humans, and one very large blanket.
the collection – signature picks
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Smiley Crewneck
$45.00 -
Smiley Hoodie
$60.00 -
Smiley Tee
$32.00 -
OG – SMILEY FLEXFIT CAP
$30.00
For the small ones
Same motto, zero swear words. The one grandma will actually buy.
PIPER · KAPRI · TAWNYA · CODY
ouR Story
A Family Saying That Got a Little Out of Hand
“Don’t be shitty” started as the thing Cody said dropping the girls off at school or a friendâs house. Got a laugh every single time, and somewhere in there it just became how our whole family actually moves through the world.
It started with shopping carts, honestly. Put yours back. Nobodyâs watching. Do it anyway.
Turns out that one covers just about everything. When a tornado tore through White Bluff in December 2023, we donated 100% of our profits to our neighbors. Thatâs the motto in real life.
100% of Profits Donated + Generously Matched by a Supporter for 2Ã the Impact
The Circle
This is who we are. This is how we move through the world. Everyoneâs invited.
Principle 01
Be Real
Be you. The real one, not the internet one. Say what you mean, wear what you believe, and don’t take yourself too seriously. That’s it.
Principle 02
Be Kind
KINDNESS > SHITTYNESS. Always. You can be funny AND decent. You can be direct AND warm. And being kind to other people starts with not being a butthole to yourself.
Principle 03
Show Up
When your town needs you, when a friend needs you, when it’d be so much easier to justâĶ not. Show up. Even when it’s awkward, even when you’re tired. That’s the motto actually doing something.
join the crew
10% off your first order. New drops, real talk, and the occasional laugh. We promise not to be shitty about email.