Everyone’s Invited.
Plant parents, dog people, dog skeptics (we’ll work on that). Everyone’s welcome here. The only rule? You already know it.
Piper · Kapri · Tawnya · cody
Where It Started
A Dad. Two Girls. One Motto.
“Have fun… AND DON’T BE SHITTY!!”
Hey!! Figured we should introduce ourselves. I’m Tawnya, wife to the absolute best person in the world and mom to the two cute girls this whole thing is named after.
When they were little, their dad just started casually saying “don’t be shitty” to them. Then I joined in. Dropping them at friends’ houses, at school, just heading out the door. “Have fun… AND DON’T BE SHITTY!!” It’s gotten a laugh more times than we can count. And honestly? It’s a pretty solid way to live.
– tawnya · White Bluff, TN
The Full Story
Here’s How It Really Went.
For years, “Don’t be shitty” was just our family’s thing. Cody said it, then I said it, then the girls said it. It made us laugh, and honestly, it kind of made us better.
At some point I thought, why is this just ours? So we put it on a shirt. Then a hoodie. Then I hauled a folding table to our first vendor event in town, fully expecting nobody to get it.
They got it. People laughed at the logo, bought the shirts, and nodded when we told them why we started. It felt good. Like, really good.”
That’s when we knew it was more than a joke. Mental health and inclusion have been the point from day one, and every festival since has told us we’re headed the right way. “Family motto turned apparel business” is the quick version. The real one? We just want to be a safe, silly spot for people to land.
December 9, 2023
When Our Town Needed Us.
White Bluff, Tennessee
December 9th, 2023. A tornado tore through our little town. Our hearts absolutely broke for the people who lost so much. So we did the only thing that made sense.
“Because that’s what not being shitty looks like in real life.”
What We Did
Donated 100% of profits from all ready-to-ship orders for the week after the tornado.
Secured a matching donor, doubling the total impact for families in White Bluff.
KINDNESS > shittyness. Always.
100%
Of profits donated
2×
Matched by a donor
WB
White Bluff showed up
What the Motto Really Means
Three things we actually believe. Not marketing fluff, just how we try to move through the world.
01
Be Real
No pretending, no fronting. Say what you mean, wear what you believe, and laugh at yourself once in a while. The world’s got plenty of people performing already.
02
Be Kind
KINDNESS > SHITTYNESS. Always. You can be funny AND decent. You can be direct AND warm. And being kind to others starts with not being a butthole to yourself.
03
Show Up
When your town needs you. When a friend needs you. When it’d be way easier to look away. Show up anyway. That’s the whole thing.
Rooted in White Bluff.
We’re not some faceless brand shipping out of a warehouse. We’re your friends and neighbor. We set up booths at the Fall Festival and the Christmas Mercantile, we know people by name, and our very first vendor event went so well we were half-worried we’d already peaked. (We haven’t.)
UPCOMING EVENTS
White Bluff Fall Festival
TBD
You’re in the Circle Now.
The only rule is the one you already know. Come on in. Plant parents, dog skeptics, and mildly-shitty-but-working-on-it folks are ALL WELCOME.